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MOST DANGEROUS ACT America’s Got Talent Brad Byers Hook and Drill Season 4

MOST DANGEROUS ACT America’s Got Talent Brad Byers Hook and Drill Season 4

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Guerrilla promotion new face of building brands in short span

hey hi every one once  again i am  so impressed with promotion everywhere that it becomes tough for artistic selling agencies to make ads that mount out. Imagemais a good approach to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.

1. Big Pilot’s Watches

Letting we try their watches even in a bus, a good thought to move people during a shop.



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2. Alteco Super Glue

Way to make a indicate about a strength of that superglue.



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3. The Sopranos campaign

A bit creepy, though positively noticeable.



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4. Smart Brabus

Small though poweful, we consider a summary only got opposite a bridge.

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5. National Geographic Shark Bus

Enter a shark, a cold visual apparition for this National Geographic ad on a bus.



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6. Looking for Seafood

Shells during a beach, what a good thought to let wayfarer explore.



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7. Dental implants

Unmissable ad, I’m certain all a bowlers that went there remembered it.



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8. Amnesty International

As mostly with Amnesty, absolute imagery to lift recognition for Human Rights.



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9. Folgers Coffee Marketing Campaign

Seen in New York, how would we not go squeeze a coffee there?



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10. 3M Security Glass

Trying to infer a peculiarity of a product, we doubt it was genuine bills in there.



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8 Types of Brand Extension
In studying more than 300 brand extensions, Brand Extension Research determined that there are eight types. Each has its own unique type of leverage.


1. Similar product in a different form from the original parent product. This is where a company changes the form of the product from the original parent product.

An example is (frozen) Snickers Ice Cream Bars identified in our brand extension study. The original Snickers bar is a shelf stable candy. The brand extension is a similar product, but in a different form. Jell-O Portable Pudding and Pudding Cups is Jell-O pudding in a different form and section of the store.

2. Distinctive flavor/ingredient/component in the new item. When a brand “owns” a flavor, ingredient or component, there may be other categories where consumers want that property.

Peanut butter is a characteristic ingredient in Reese’s Peanut Butter Cups candy. Chocolate is a characteristic ingredient of Hershey. Brand Extension Research identified Reese’s Peanut Butter as a logical extension that capitalizes on this association. Research also suggested Hershey chocolate milk. 

3. Benefit/attribute/feature owned. Many brands “own” a benefit, attribute or feature that can be extended.

Brand Extension Research showed ArmorAll that that brand was defined by automotive surface protection – which can go beyond vinyl dressing. Paint needs protecting also. Arm & Hammer “owns” a benefit of deodorizing. Their baking soda product has claimed that it removes odors from refrigerators, etc. As a result, they extended the brand into other products such as Arm & Hammer underarm deodorant and cat litter deodorizer.

4. Expertise. Over time, certain brands may gain a reputation for having an expertise in a given area. Leverage can be achieved when extending into areas where this special expertise is deemed important.

Honda’s expertise in reliable engines led to lawn mowers, gas powered generators and a variety of other gasoline engine powered devices. What brand comes to mind when we think of baby products? – Gerber. As a result of this acceptance of their expertise, they successfully launched Gerber Baby Powder, Gerber Baby Bottles, etc. Sara Lee is known for baked desserts, so why not other baked goods like bread.

5. Companion products. Some brand extensions are a “natural” companion to the products the company already makes.

Contadina (now Buitoni) was a tomato paste and sauce brand. In brand extension research, consumers thought Contadina pasta was a logical companion product that would have the leverage of the Italian heritage of the parent. Aunt Jemima (the pancake mix brand) launched pancake syrup, as a companion to compete with Log Cabin syrup.

6. Vertical extensions. Some brand extensions are vertical extensions of what they currently offer. A brand can use their “ingredient/component” heritage to launch products in a more (or sometimes less) finished form.

Nestlé’s Toll House chocolate refrigerated cookies is an example. Most Toll House chocolate chips are used in cookies, so why not make a brand of Toll House chocolate chip cookies. Mrs. Fields Cookies were ready-to-eat. They offered frozen cookie dough, moving backwards as a vertical extension. Rice Krispies has always been used in kids’ treats. Kellogg offered Rice Krispies Treats ready-to-eat. 

7. Same customer base. Many brand extensions represent a marketer’s effort to sell something else to its customer base.

This works particularly well when that customer base is large and to some extent captive. VISA launched travelers checks directed to its credit card customers. 

8. Designer image/status. Certain brands convey status and hence create an image for the user.

Designer clothing labels have been extended to furniture, jewelry, perfume, cosmetics and a host of other items. Some brands promote a lifestyle and can extend to items that people “wear,” as a badge of identifying themselves with that lifestyle.

Tommy Bahama extended their brand from clothing into furniture.
A notable success is Harley Davidson. Their extensive collection of licensed
lifestyle items goes way beyond any expertise inherent in the brand.

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Brand Identity Logo Design Explained

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

To explain this in more detail, let’s start at the top – the brand.

What is branding?

Apple - Photo by ronaldo f cabuhat

Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.

The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.

It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.

As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.

For a more thorough understanding of branding, in simple terms, I recommendWally Olin’s: The Brand Handbook which I quote is “an essential, easy-reference guide to brilliant branding”.

What is identity design?

Coca Cola - Photo by taylorkoa22

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.

In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.

The identity or ‘image’ of a company is made up of many visual devices:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)
  • Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

What is a logo?

IBM - Photo by Boomberg News

To understand what a logo is, we must first understand what it is for.

A logo is for… identification.

A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it lookslike.

To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

The logo identifies a business or product in its simplest form.

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